CRM
The Operating System for Customer Relationships
A guide to what a CRM is, how it coordinates GTM work, measures progress, and models the customer over time.
Published January 2026 • 10 min read Read more →
Article Archive
[9 articles] RevOps
RevOps and CRM: Why Your CRM Is the Backbone
RevOps is the operating model for predictable revenue. Your CRM is where that model either becomes real, or falls apart. Here is why, plus what to look for in a CRM if you care about RevOps outcomes.
Published January 2026 • 10 min read
Startups
Startup CRM Strategy: 7 Non-Negotiable Moves for 2025
A strategic guide to CRM selection and implementation for startups, covering go-to-market alignment, data governance, automation, and lifecycle design.
Published December 2025 • 11 min read
CRM
Zoho vs. Salesforce 2025: 9 Key Factors to Decide Which CRM Wins for You
A comprehensive comparison of Zoho and Salesforce CRMs, breaking down pricing, features, ease of use, AI capabilities, and scalability.
Published November 2025 • 11 min read
CRM
7 Most Intuitive CRMs 2025
An overview and analysis of the 7 most intuitive CRMs of 2025. These CRMs are designed to be easy to use, with a focus on simplicity and ease of use.
Published November 2025 • 5 min read
CRM
6 CRMs with the Most Powerful AI Features in 2025
Explore the 6 CRMs leading the way in AI capabilities for 2025 - compare the top AI-powered CRM features, pricing, and their impact on productivity.
Published October 2025 • 9 min read
VC
Affinity CRM Review: October 2025
A deep dive into Affinity CRM’s features, AI capabilities, pricing, and suitability for startups and scaling teams in 2025.
Published October 2025 • 15 min read
AI
AI-Powered CRMs for Startups: Which Ones Actually Deliver
A report on which AI-powered CRMs actually deliver value for startup teams, considering their unique needs and workflows, and knowledge of the market.
Published September 2025 • 20 min read
Startups
Top CRMs for Early Stage Startups: Simple, Powerful & Easy to Use
An ordered guide to CRM specifically designed for early stage startup teams, with additional thoughts and recommendations.
Published August 2025 • 6 min read
Startups
10 Best CRMs for Startups 2025: Ranked by Features & Scalability
A ranking of the 10 best CRMs for startups so far in 2025, analyzed by features, price, and scalability. These CRMs are suited for fast-moving and growing teams.
Published August 2025 • 5 min read